Retailers have no shortage of data—just the opposite. With so much data, it can be challenging to recognize patterns without advanced technology.
The underlying key to the algorithms used in machine learning software is to understand “the system.”
4R Systems recently sponsored an article by Retail Touchpoints called “3 AI Success Stories: Tips from Overstock.com, Finish Line, and H&M.”
Understanding the consumer is vital. To thrive in these challenging retail environments, let alone effectively compete, retailers must better understand consumers.