Mark G. Garland, Executive VP of Sales, Marketing and Solutions at 4R describes how omni-retail algorithms run parallel with customer demand.
How can retailers compete against Amazon if they can’t compete on price?
Customer experience can easily outperform price. More retailers are focused on localisation – optimising their supply chains to answer customer demand. True customer service moves beyond friendly clerks. It’s offering customers the products they want, when they want them, and where they want them.