Is BOPIS Keeping Retailers Afloat?
Doesn’t it feel like the rules of how to ‘win at retailretail’ are constantly changing and shifting their focus? First the key was to bring in people to the physical store and shape their customer experience- making it memorable in some way. Then retail seemed to shift its focus to rely heavily on online shopping, leading to several brick and mortar retailers struggling to stay afloat. Today, BOPIS, the latest in retail trends, is throwing a life preserver to the brick and mortar store.
What’s Needed to Make BOPIS a Winner?
Consumers love buy-online, pick-up-in-store (BOPIS). Retailers love the way BOPIS allows them to drive traffic to stores and leverage their physical footprint as a competitive advantage against online pure-plays. But consumers bring higher expectations to BOPIS than they do to simply shopping in a store: The retailer has explicitly told them the item is available, so the bar is set high.
Unfortunately, for many retailers, BOPIS failures are alienating the very customers they most want to please, hurting them in both the short- and long-term.
Retail CIO Outlook: Top 10 Artificial Intelligence Solution Providers – 2019
For the second year in a row, Retail CIO Outlook Magazine has recognized 4R Systems as a top 10 artificial intelligence solution provider.
Retail CIO Outlook Magazine published their annual listing of the top 10 companies using artificial intelligence to positively impact the retail environment.
Technology: It’s a (formerly) Man’s World
By Marsha Shapiro
Having been in technology for almost 30 years, I have the unique experience of watching my two daughters enter similar worlds today and seeing how much, if anything, has changed for women. My oldest daughter is currently in a post college training program for a major cloud infrastructure provider, where only six of the 19 participants are women. My foggy memory is that this has not changed dramatically since I attended a tech consulting program at the start of my career. This ratio is likely why my younger daughter, an engineering student, is being courted for a free weekend in Tahoe just to get her interested in applying for certain internships (the weekend is only for female engineers). So, what, if anything, is being done to encourage women to pursue technology careers today (and is it enough)?
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