Boost Sales by Improving the Customer Experience in your C-Store
Retailers Can Learn Valuable Lessons from the World’s Tallest Skyscrapers
When visiting New York or another major city for the first time, the number and size of all the skyscrapers are without question one of the most notable elements. The term skyscraper literally means to erase or block out the sky. These are massive buildings by any account. Undoubtedly, skyscrapers are an impressive feat of modern engineering. However, they wouldn’t be possible without a strong foundation.
Like skyscrapers, retail businesses must also be built on a strong foundation in order to stand firm against the elements. We aren’t talking about physical buildings in this sense, but rather the right solutions which empower retailers to make profitable decisions. In other words, we are talking about the foundation of a profitable supply chain: a profitable demand planning solution.
In 2019, a lot of the retail spotlight was focused on BOPIS, Buy Online Pick Up In Store. Brick and Mortar retailers rushed to attract the latest trend of shoppers who wanted to save time and shipping costs by purchasing items ahead of time online and picking it up in store. Retailers loved how it was driving foot traffic to their stores, often leading to additional purchases once they were on site. Now, enter 2020 and COVID-19; another wrench is thrown into the retail industry. Retailers who were hesitant to implement BOPIS are now forced to offer the option or risk losing sales. 2020 not only highlighted the importance of BOPIS, but it also introduced a sister option: BOPAC, Buy Online Pick Up At Curb. According to a recent study, curbside orders have increased by 208% during the pandemic, and 59% of customers say they are more likely to continue curbside pickup after the pandemic.
In a time of record-breaking online sales, now is the perfect time to evaluate online retail sales strategies. However, online shopping is obviously not new and certain customer expectations must be met. If your online retail store isn’t measuring up to expectations, online consumers will shop elsewhere for the products they want. Here are three ways you can increase profits from your online sales.