Assortment Optimization is a powerful tool. It can help increase profit and improve customer experience and loyalty. Assortment optimization combines cutting-edge machine learning techniques, an agile continuous improvement methodology, and flexible customization to accommodate unique business requirements. Like other related supply chain and inventory solutions, assortment optimization utilizes machine learning techniques and AI to find the optimal assortment for every SKU in each store location. However, assortment optimization offers other unique benefits.