Consumers love buy-online, pick-up-in-store (BOPIS). Retailers love the way BOPIS allows them to drive traffic to stores and leverage their physical footprint as a competitive advantage against online pure-plays. But consumers bring higher expectations to BOPIS than they do to simply shopping in a store: The retailer has explicitly told them the item is available, so the bar is set high.
Unfortunately, for many retailers, BOPIS failures are alienating the very customers they most want to please, hurting them in both the short- and long-term.
Retailers can prevent these failures and make BOPIS profitable for the retailer and satisfying for the consumer. Download the full whitepaper to discover more.