Bedrock Data interviewed Mark Garland, EVP of Sales & Marketing at 4R Systems, to learn more about how they are driving improvements in their sales and marketing process as a foundation for growth. 4R Systems is a leading provider of advanced omni retail inventory and supply chain solutions. Below is a transcript of their conversation with Mark.
Mark G. Garland, Executive VP of Sales, Marketing and Solutions at 4R describes how omni-retail algorithms run parallel with customer demand.
How can retailers compete against Amazon if they can’t compete on price?
Customer experience can easily outperform price. More retailers are focused on localisation – optimising their supply chains to answer customer demand. True customer service moves beyond friendly clerks. It’s offering customers the products they want, when they want them, and where they want them.
RIS News Editor-in-Chief Joe Skorupa Interviews 4R’s CEO Kevin Stadler NRF’s 2017 Big Show in New York.
Source: Harvard Business Review, Marshall Fisher, Vishal Gaur, and Herb Kleinberger
FROM THE JANUARY–FEBRUARY 2017 ISSUE
Companies in all industries eventually see their revenue growth slow. Retailers are no exception. Fickle consumers, intense competition, changing markets, and the rapid encroachment of online retailing all combine to exert pressure on the top line. The retail graveyard is filled with chains such as Circuit City, Austin Reed, Linens ’n Things, Loehmann’s, British Home Stores, RadioShack, and the Sports Authority—that expanded rapidly and then, faced with declining growth, couldn’t find ways to change course.