Using Advanced Analytics to Maximize Retail Profit

Advanced Analytics Are Rapidly Changing Retail

Increases in processing power, data storage speed and capacity, and broadband ubiquity have combined to fuel a revolution in retail analytics over the past decade. No longer is it sufficient to use simplistic models based on limited data to make predictions, and then act on them using traditional approaches. The most profitable retailers are now investing in sophisticated techniques that leverage increasingly powerful computing resources to look more deeply into their businesses, find hidden drivers of demand, and make smarter decisions aligned with their ultimate goal: greater profitability.