4R is a leading provider of cloud-based prescriptive analytics solutions leveraging the latest machine learning and AI strategies that help retailers optimize their supply chain and merchandising decisions.

Our innovative SaaS solutions are dedicated to helping retailers improve strategic decisions across the entire product lifecycle, including:

  • Demand Planning
  • Omni-Channel Replenishment
  • Assortment Optimization
  • Product Markdown Strategies
  • Seasonal Allocation Planning

Our holistic modeling learns your consumer demand including price elasticity, seasonality, localized demand variation, promotion lifts and substitutability. while allowing you to control the amount of risk you want, and at the same time maximizing profitability and improving the customer experience.

Through our innovative machine learning solutions, our customers have seen an increase in profitability of between 3 – 12%. Additionally, our tiered support program enables retailers to gain incremental value utilizing our analytics services and deep retail supply chain expertise to solve even the toughest of challenges.

Having our roots in academia and founded by supply chain experts Dr. Marshall Fisher, Wharton Business School & Dr. Ananth Raman, Harvard Business School, 4R continues to advance the retail analytics strategy by incorporating the latest academic thinking. Some of our founders’ research can be found in their book “The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance”, by Harvard Business Press.

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