Machine Learning Empowers C-stores to Predict Consumer Behavior and Increase Profit
The current c-store customer journey is much more complex than in years past, but it is also more important than ever before. Figuring out what customers want is a never-ending process because customer demand and expectations change. This is especially true during periods of rapid environmental and economic changes when consumers are likely to adjust their purchasing behavior and spending habits (i.e. during times of economic downturn, certain CPG sales increase while others may decrease).
Increase Shopper Frequency With Greater In-Stocks
It is no secret that increasing shopper frequency and retaining customers is key to operating a successful c-store. In the last few years there have been several top c-store chains that have been able to drive more foot traffic to their stores, which then leads to increased sales and profits.
C-stores have been a staple in our communities for both local shoppers and travelers who need last-minute or everyday products. They have come very far since the early days of just offering a few snack choices and ice while being open 24/7. Today, c-stores face much greater competition than ever before.