The New Science of Retailing

How Analytics are Transforming the Supply Chain and Improving Performance

book-new-science-of-retailing-3DRetailers today are drowning in data but lacking in insight: They have huge volumes of information at their disposal. But they’re unsure of how to sort through it and use it to make smart decisions. The result? They’re struggling with profit-sapping supply chain problems including stock-outs, overstock, and discounting.

It doesn’t have to be that way. In The New Science of Retailing, supply chain experts Marshall Fisher and Ananth Raman explain how to use analytics to better manage your inventory for faster turns, fewer discounted offerings, and fatter profit margins.

Featuring case studies of retailing exemplars from around the world, this practical new book shows you how to:

  • Mine your sales data to identify “homerun” products you’re missing
  • Reinvent your forecasting and pricing strategies
  • Build end-to-end agility into your supply chain
  • Establish incentives that align your supply chain partners behind shared objectives
  • Extract maximum value from technologies such as point-of-sale scanners and customer loyalty cards

Highly readable and compelling, The New Science of Retailing is your playbook for turning all that data into a wellspring for new profits and unprecedented efficiency.

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4R was founded by supply chain experts and authors Dr. Marshall Fisher of Wharton Business School and Dr. Ananth Raman of Harvard Business School. Their groundbreaking research on product lifecycles with over 30 world-class retailers pioneered retail supply chain analytics. 4R provides retailers with services designed to maximize their profitability by the application of sophisticated retail and supply chain analytics. Some of Dr. Fisher and Dr. Raman’s research can be found in their book The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance. It was released in 2010 by Harvard Business Press.

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